Clay & Co. — Brand Launch Film
In collaboration with Bold Studios
The Brief
A new name. A new direction.
Bold Studios led a full rebrand for Clay & Co., formerly Kingscourt Country Manor Bricks.
At the centre of the rollout was a launch film — a piece designed to introduce the brand’s new identity while honouring the heritage and material origins of the product itself.
The film needed to balance legacy with evolution.
The Build
Shaped in collaboration.
As part of the wider Bold Studios team, Human Form Films was brought in to direct the launch film.
Working closely with Bold’s creatives and producers, the role focused on shaping narrative, tone, and visual approach — ensuring the film leaned into the craft and artistry of the makers, while aligning with the studio’s broader strategic vision.
It was a collaborative process from start to finish — ideas shared, refined, and built collectively.
The Impact
A brand introduced with intention.
The launch film became a central piece in Clay & Co.’s rebrand rollout — supporting the transition from heritage manufacturer to contemporary craft-led brand.
Delivered as part of Bold Studios’ wider brand strategy, the film helped set the tone for the next chapter of the company’s identity.